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The Goldilocks Principle: Part II



Welcome to part two of my series on The Goldilocks Principle. In the last video, I introduced this concept by explaining how the theme of a certain beloved fairytale can apply to all walks of life—especially the business of recruiting. That is to say, as a recruiter, you can’t fall into the trap of being too picky about your clients and whether they’re “too hot,” “too cold,” or “just right.”

Today, we’re expanding on this idea and shifting our focus to figuring out how you can provide extraordinary value to every single person that you call. The value that you have to offer is extraordinary to every single person on your list if, and only if, you made a strategic decision. What would be a strategic decision?

In this case, you’re going to do everything in your power to build a database of people where, if you spoke to them today and they’re not interested in the job you’re offering or aren’t available to move, you will still be able be able to know them, reach out to them, and place them sometime in the future. This doesn’t mean that you will, and in the vast majority of cases, you won’t. The strategic decision comes down to who you call. If who you call doesn not fit within your vision of what placements you can make, then you haven’t made a strategic decision.

Make a strategic decision.

What happens for most people is that they just work against their job opening. The recruiting calls are not based on what I call “building a strategic talent farm and tending it.” Without that, our Goldilocks Principle will not be able to help you. In fact, the very idea of giving value to everyone that you speak to cannot work if you don’t make this strategic decision.

Stay tuned for part three of my series on The Goldilocks Principle. If you have any questions about what I’ve talked about today, please feel free to give me a call or shoot me an email. I’d be happy to help!

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