Leaving the hospital Friday, May 27, I was set to go, and grateful for my insulin. I was more grateful to my coach than anything, but the insulin itself absolutely offered me a path to stabilizing my body’s out of control roller coaster ride. I just checked, and that day the two blood sugar readings I took were at 3:00 and 7:45 pm and they were, respectively, 211 and 247. If it weren’t for the insulin, there’s no way I could have been in the 200’s, just two full days after my diagnosis when my sugar number was 479.
Many authorities consider insulin to be the master hormone of the body. In fact, my coach gave me, along with meds and sugar meter and my log book, a recommendation to an Endocrinologist. I’d heard of such doctors before, but had no idea what they did. Endocrinologists invest their entire careers in the study and treatment of hormone disorders, of which diabetes is the Mack Daddy.
The simplest thing to understand about insulin is that the cells in your body need it if they’re going to pull the sugar they require as fuel out of your blood stream. It was the purpose of the log my coach gave me to monitor how much insulin I used, and to see the resulting level in my blood sugar. Insulin in, blood sugar down. That was the basic layout of my diabetes log. Of course, there is the question of getting your blood sugar into the right range, which we’ll learn more about together soon. But, do keep in mind that the simple cause and effect relationship of insulin in, blood sugar down is the fundamental logic that drove my diabetes log.
Now let’s turn to your daily journal. Actually, let’s focus on the log aspect of your daily work. Just like me, you require a basic form of logic to structure your efforts. This logic is the height of simplicity. It is nothing other than the basic or fundamental exchange of effort for rewards. Your logic is effort in, rewards out.
There are many ways to say this. You can focus on actions and results. In sales terms you can focus on prospecting and closing, pipeline building and deal making.
In recruiting, the common general term is activity, which includes calling, Candidate Data Sheets and Resumes, Client Needs Profiles and Job Orders, and the introductions called EPOEJOS by the old school MRI world, and now more recently called MAPS, or match-and-present. Oh, we must not forget the recruiting calls you must make in order to get candidates on the phone and the marketing calls you must make in order to find prospective clients. We can also analyze the amount of time you spend on the phone, as well as attempts, connects, conversations and time spent in conversation. If you talk to Jon Bartos, you’ll hear that one of his most important activity measures is what he calls QCs, Quality Candidates, candidates that will be presented to prospective employers. All this is activity.
Your results, your outcomes, the rewards you seek are measured in terms of interviews or by our term, Send Outs. The Send Outs initiate the romantic process of chemistry building between candidate and client and end up, eventually, in Placements and Dollars Billed as Fees.
Somewhere in there is a single most important number for you to find. Actually, a single most important measurement. Do you need a Recruiting Endocrinologist, or the Recruiting version of a Diabetes Coach? Maybe. Maybe you’ll need some help in figuring out what you should log. Maybe you can decide for yourself, in which case, you should simply get ripping and do it!
I repeat, you will require the fundamental logic of effort in, rewards out. We’ll work on this formula again tomorrow. Today, though, consider the mandate that effort and rewards must be recorded. Will you let me give you the same kind of log my diabetes coach gave me?
[originally posted October 19, 2011 at my LinkedIn Discussion Group]







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