Did you find urgency you can doubt, in any of your current searches? If so, what are you going to do about that? I’m truly interested in hearing, if you’ll work to do the application of Rene’s first rule to your searches and most especially their urgency or doubtful lack thereof!
Here’s his second rule, in whole:
“The second was to divide up each of the difficulties into as many parts as possible, and as seemed requisite in order that it might be resolved in the best manner possible.”
What part of recruiting is the most difficult, and demands that we divide it up into ever smaller parts until we’ve nailed the solution, until we’ve resolved its challenges in the best manner possible?
That would have to be marketing, wouldn’t it? New clients, new client development, pipelines – in today’s so popular, and so powerful term “touch planning” – but that brings up another difficult problem, that of planning itself. Planning breaks down into the two elements of technical and spiritual.
We’d better analyze the relationship between these two problems, first.
Planning is bigger than marketing. Here’s how. You must plan for your recruiting. You must plan for your introductions, your briefing and debriefing, you closing too, and on both sides of the equation, candidates and clients alike. You must plan your desk and your strategic growth over the long haul, too. And, you must plan your marketing.
Marketing is smaller than planning (see above), but – but, but, but – it MUST be planned.
Okay, let’s wrap the two together, like so. We have to analyze Marketing itself down into its smallest chunks, before we know precisely what it is we are planning for. But, we must never consider the art of marketing properly analyzed if we haven’t adequately accounted for planning, marketing planning, in all its force and power. That’s already seeming complex again, isn’t it? Sorry about that. Let me try again.
Planning – for anything – has to include the technical, tactical lists of information and actions. It also has to cover the spiritual steps necessary to ensure execution. Let’s just call that “dedication” for now. Then, there are the questions of when and how often. That is, when do you invest your time and effort into planning, and how often must you do so. Let’s list that much out:
1. Technical, Tactical Lists of
3. Required Information (such as contact data, etc.)
5. When (do you plan)
6. How often (do you plan)
And those last two, #’s 5 & 6 kind of merge together into what I want to call the “discipline” of planning. This speaks to the practice, the consistency, the mastery over the planning art that you attain.
How do we apply that to marketing? There is marketing that you plan for, and then there is marketing that you do. If we say we’ve covered the planning element of marketing for the moment, then the question of how to market is where we find ourselves. Let me ask, how good at marketing are you?
Well, again, how important is marketing to your success; and how difficult is the challenge?
I say that you MUST, you simply have no real choice, you cannot NOT follow Rene’s 2nd Rule for your marketing. Read it again, please, and let me just alter the words accordingly…
‘“The second commandment to recruiters is that you must divide up each of the difficulties of marketing into as many parts as possible. Do not stop dividing up the steps, smaller and smaller (one by one, until we get them all done and listed). Do not stop dividing until you have mastered their requisite order, so that that your marketing power has resolved all challenges in the best manner possible.”
Do you accept this challenge, that is, will you obey Rene’s Command?