In this 5-part series we are going to delve into the tactics and strategies of what is becoming the most powerful and transformative tool available to recruiters today: LinkedIn.
There are 3 Tactics and 2 Strategies I will share with you in this series.
Note: These are not just ‘Tips’. I don’t do ‘Tips’. These are real tactics and strategies that are designed to help you build real recruiting power.
Tactic #1 – Building your Profile
In order to understand what TO do, let’s first consider what you should NOT do.
When writing up your summary statement for your profile, you do NOT want to re-write your resume and post it. You must consider your profile as one of the most important advertisements or marketing pieces for yourself that you’ll ever create.
Thus, what you DO want to do is… emphasize your powers. What differences occur as a direct result from your contribution. What magic do you make possible? What are the significant differences between you and the other recruiters in your space?
We could spend a great deal of time on this, but let’s just focus on one other element. Speak to me. That’s right, make it personal, even one-to-one. When you write your summary of what you’ve done and what your powers are, simply tell me who you are, straight, clear, direct and again, personally. I want to feel the reality of you yourself when I read your summary. Make me know you. You can do it. Just put your heart in and speak the truth, emphasizing your power and your spectacular achievements. Impress me.
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